Cookie Policy

Last updated: December 15, 2024

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

2. How We Use Cookies

Road Frontline uses cookies to enhance your experience on our website. We use cookies for the following purposes:

• To ensure the website functions properly
• To remember your preferences and settings
• To analyze website usage and performance
• To provide personalized content and advertisements
• To improve our services and user experience

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services.

Cookie Name	Purpose	Duration
session_id	Maintains your session state	Session
cookie_consent	Remembers your cookie preferences	1 year
cart_id	Stores items in your shopping cart	30 days

3.2 Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

Cookie Name	Purpose	Duration
_ga	Google Analytics - tracks user interactions	2 years
_gid	Google Analytics - distinguishes users	24 hours
_gat	Google Analytics - throttles request rate	1 minute

3.3 Marketing Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

Cookie Name	Purpose	Duration
fb_pixel	Facebook advertising and retargeting	90 days
google_ads	Google Ads conversion tracking	90 days

3.4 Preference Cookies

These cookies enable the website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Cookie Name	Purpose	Duration
language	Stores your language preference	1 year
region	Stores your regional preferences	1 year
theme	Remembers your display preferences	1 year

4. Third-Party Cookies

Some cookies on our site are set by third-party services. We use the following third-party services that may set cookies:

• Google Analytics: For website analytics and performance tracking
• Google Ads: For advertising and conversion tracking
• Facebook Pixel: For social media advertising and retargeting
• PayPal: For payment processing
• Mailchimp: For newsletter management

5. Managing Your Cookie Preferences

You have several options for managing cookies:

5.1 Our Cookie Settings

You can manage your cookie preferences using our cookie consent tool, which appears when you first visit our website. You can also access cookie settings at any time by clicking the "Cookie Settings" link in our footer.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

• Accept all cookies
• Reject all cookies
• Notify you when a cookie is set
• Delete cookies after a certain period

5.3 Browser-Specific Instructions

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and site data

6. Impact of Disabling Cookies

Please note that disabling certain cookies may affect the functionality of our website:

• Essential cookies: Disabling these may prevent the website from working properly
• Analytics cookies: Disabling these won't affect functionality but prevents us from improving our services
• Marketing cookies: Disabling these may result in less relevant advertisements
• Preference cookies: Disabling these may reset your preferences each visit

7. Do Not Track

Some browsers have a "Do Not Track" feature that signals websites that you do not want to have your online activity tracked. Currently, there is no standard for how websites should respond to these signals, and we do not respond to Do Not Track requests.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: